For Pet’s Worst

No one likes to think about worst case scenarios. Or the cost of them. Yet, it can often seem like our best friends are these adorable dummies with a death wish. Using a playful tone and entertaining illustrations, Pet’s Best Pet Health Insurance shows that being prepared for your pet’s worst, is how to best care for your pet (and your wallet).


At the Park

There’s no better place to talk about business with pets than where pets are doing their business. We’ve created waste stations and scented waste bags that show how, even in small ways - Pet’s Best takes care of pet’s worst, or in this case, pet’s waste.

At the Vet

PETS, MAN!

We gamified instagram stories with a Pac-Man style game playing out a pet’s worst scenario.

Then we brought the experience to pet stores, where you can play arcade style! And sign up for Pet’s Best Pet Insurance too, of course.

Chicago Portfolio School

Role: Copywriter

Monica Melber, Art Director

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