Rockin’ Protein: Grit is in you

Rockin’ Protein needed a refresh for their driven and determined 'Never Settle' campaign, aiming to highlight the great, smooth taste of their protein drink and the spirit of their consumers.

So, we centered a 15-second spot on the idea that grit is a trait within you, never a quality of our protein.

From writing a succinct, powerful script that spoke to the brand's heart, to finding footage that matched the story, selecting VO talent, and getting hands-on in the recording session, I was involved every step of the way to bring my partner’s and my vision to life.

Campbell Ewald

Role: Copywriter

Creative Directors: Ben Klassman & Phil Wood 
Art Director: Lexi Pruneda