OnStar: MLB ‘OnStar’ Game
OnStar continues to prove that 'Better Never Stops'—anywhere and everywhere.
Tasked with thinking big, my partner and I aimed higher than 'good'; we wanted ‘better.’ So, we envisioned a way to bring OnStar's in-vehicle technology to life in a memorable way. Our idea? A life-size, interactive infotainment system that lets users explore the full range of OnStar features, showing how each one elevates their driving experience from good to better.
The result was an exciting, hands-on experience for both current and future OnStar customers at the MLB All-Star Game.
What began as a big vision for a life-size infotainment system, crafted in Midjourney…
Quickly evolved into an interactive experience for fans, set to debut at the MLB All-Star Game in Arlington, TX.
The infotainment system immersed consumers in the full range of OnStar’s in-vehicle technology benefits, taking their experience at the game from good to better. It provided a realistic, hands-on feel—from playing a Spotify playlist and displaying current weather conditions to cooling the area with functional air conditioning vents. To enhance the experience (and spread the word on socials), we added a side wall for fun photo ops and showcased a Chevrolet Suburban onsite, giving visitors a glimpse of what their future with OnStar could look like.
Campbell Ewald
Role: Copywriter
Creative Directors: Jessica Bush, Megan Anton
Art Director: Lexi Pruneda