The Beer for Our Times
The pandemic, along with *gestures at everything*, has led to a kind of fatalistic attitude and a general feeling of indifference. Pabst Blue Ribbon gets that and wants to commiserate with you during these difficult times.
Winner - “Best Copywriting” Chicago Portfolio School Spring 2022
The Struggle Bus
Life is hard and politics don’t make it any easier. That’s why PBR created The Struggle Bus - a bus ready to bring some relief in major cities during election season. Vote and get a Pabst. (21+ of course)
The Eff Yoozie
Why go through the hassle of talking to people and telling them how awful everything is when you can show them how you feel with this very explicit koozie.
Advice from The TheraPabst
Not real advice. Not a real therapist. Just some words to share on social that are as meaningless as our existence.
Chicago Portfolio School
Role: Copywriter
Vanesa Vanhardenberg, Art Director